AI-Based Health And Fitness Company Raises $17.5 Million

OxeFit, a leader in AI-based health and fitness experiences, announced Dave Asprey and Anne Mahlum as investors in the company’s latest $17.5 million round of funding, bringing the total to over $70 million.

Through continued interest from entrepreneur and professional athlete investors, the new funds will be used to further deliver on OxeFit’s commitment to bring state-of-the-art Artificial Intelligence (AI) to its health and fitness experiences.

Anne and Dave join a deep bench of notable investors who have turned to OxeFit to achieve their own personal health and fitness goals, such as soccer legend Harry Kane, pro golfer Dustin Johnson and NFL quarterback Dak Prescott.

With products (XP1 and XS1) that enable an ecosystem of deep data, the OxeFit experience includes the most technologically-advanced platforms, innovative health and wellness programs, gamification, and a content library that enables anyone to live healthier.

The OxeFit Experience with AIAI is playing a major role in the future of fitness. And OxeFit’s core technology (hardware and software) integrates AI, robotics, movement and performance tracking, advanced coaching and analytics, all driven by unparalleled data science to connect, collaborate, and ultimately transform the health of individuals.

Starting now and rolling out in the coming months, the key AI features include:

1.) Personalized Training Programs – The AI Virtual Trainer will create programs based not only on a user’s personal goals, but update them in real time based on how the user is training. And using AI models that are based on optimized results driven methodology, the training data is constantly monitored and evaluated by OxeFit’s software to deliver the user the perfect workout.

2.) Health Snapshots and Tracking – The suite of assessments and data tracking use AI models to provide analysis and insights into a user’s health and wellness status and progress. And the tracking will be able to detect possible injuries before they happen or determine when post-injury rehabilitation is complete.

3.) Digital Training Assistant – The AI-based assistant is integrated into the product platforms and in the app, from helping users discover new OxeFit content to building an exercise playlist based on goals and interests. While training, this assistant will offer feedback on movements and form to maximize the results of each session. If a user has questions about their numbers, then the assistant can be used to help them better understand what their data means.

4.) AI Gaming for OxePlay – OxeFit has highly dynamic interactive fitness gaming. And when a game is initiated, bot players (powered by AI) will play along with the human. This way, there will always be someone to compete with regardless of game preference and skill level. And bot intelligence includes human-like strategies and the ability to chat with users during play.

KEY QUOTES:

“Technology has unleashed an incredible amount of data that we can use to better ourselves mentally and physically. OxeFit’s XP1 and XS1 cracked the code on delivering the tools you need to do exactly what your body needs to become healthier and more powerful, in very little time. It’s so much more than just a gym. That’s why I’m thrilled to have added OxeFit to over 30 locations of Upgrade Labs, and I’m even more thrilled to join the OxeFit team. Together, we will transform the way we workout and live healthier, longer lives with science!”

-Entrepreneur, author, and recognized father of biohacking Dave Asprey

“I look at a lot of investments and OxeFit won this category for me with a product that is head and shoulders above the competition and a talented team who knows how to execute. I am incredibly excited to be part of this company that is changing the future of fitness with personalized data to help people achieve their health and wellness goals.” 

-Solidcore founder Anne Mahlum

“OxeFit’s XP1 and XS1 are the only products to fully integrate a user’s data from cardio, strength, balance and gaming – allowing it to be analyzed holistically – a key differentiator in providing our users with an AI-driven training experience and the personalized insights that map to their goals and abilities. Dave and Anne have long pioneered a data-driven approach to healthier living, and we could not be more excited to bring their expertise to OxeFit as we continue to deliver on our mission.”

-Rab Shanableh, CEO of OxeFit