Bango (AIM:BGO) has announced a strategic partnership with Les Mills, a global fitness service provider, to expand the accessibility of its digital fitness subscriptions globally. LES MILLS+ is now available through Bango’s Digital Vending Machine® (DVM™), allowing telcos and other resellers to offer this fitness service to their customers as a bundle, add-on, or part of a Super Bundling content hub.
The partnership taps into the growing demand for at-home workouts and digital fitness platforms. Telcos can now provide their customers access to Les Mills’ world-class workouts, diversifying their content offerings. The DVM™ enables telcos to quickly and cost-effectively broaden their range of third-party services, while Les Mills expands its reach through new telco channels.
For content providers like Les Mills, this means extending their subscription service reach to consumers worldwide beyond their direct market channels. Consumers benefit by gaining access to the best deals on their favorite subscriptions.
Bango (AIM:BGO) ha annunciato una partnership strategica con Les Mills, un fornitore globale di servizi fitness, per ampliarne l’accessibilità delle sue sottoscrizioni digitali a livello globale. LES MILLS+ è ora disponibile attraverso il Digital Vending Machine® (DVM™) di Bango, permettendo a operatori telefonici e altri rivenditori di offrire questo servizio fitness ai loro clienti in bundle, come add-on, o come parte di un hub di contenuti Super Bundling.
La partnership sfrutta la crescente domanda di allenamenti a casa e piattaforme di fitness digitali. Gli operatori telefonici possono ora fornire ai propri clienti accesso agli allenamenti di livello mondiale di Les Mills, diversificando le loro offerte di contenuti. Il DVM™ consente agli operatori telefonici di ampliare rapidamente e in modo conveniente la loro gamma di servizi di terze parti, mentre Les Mills espande la propria portata attraverso nuovi canali telco.
Per fornitori di contenuti come Les Mills, questo significa estendere la portata del loro servizio di abbonamento ai consumatori di tutto il mondo oltre i loro canali di mercato diretti. I consumatori beneficiano guadagnando accesso alle migliori offerte sui loro abbonamenti preferiti.
Bango (AIM:BGO) ha anunciado una asociación estratégica con Les Mills, un proveedor global de servicios de fitness, para ampliar la accesibilidad de sus suscripciones digitales a nivel mundial. LES MILLS+ ahora está disponible a través del Digital Vending Machine® (DVM™) de Bango, lo que permite a las compañías telefónicas y otros revendedores ofrecer este servicio de fitness a sus clientes como un paquete, complemento o parte de un hub de contenido Super Bundling.
La asociación aprovecha la creciente demanda de entrenamientos en casa y plataformas de fitness digitales. Las compañías telefónicas ahora pueden proporcionar a sus clientes acceso a los entrenamientos de clase mundial de Les Mills, diversificando sus ofertas de contenido. El DVM™ permite a las compañías telefónicas ampliar rápidamente y de manera rentable su gama de servicios de terceros, mientras que Les Mills expande su alcance a través de nuevos canales de telecomunicaciones.
Para proveedores de contenido como Les Mills, esto significa extender el alcance de su servicio de suscripción a consumidores de todo el mundo más allá de sus canales de mercado directos. Los consumidores se benefician al obtener acceso a las mejores ofertas en sus suscripciones favoritas.
Bango (AIM:BGO)는 글로벌 피트니스 서비스 제공업체인 Les Mills와 전략적 파트너십을 체결했다고 발표했습니다. 이는 그들의 디지털 피트니스 구독 서비스를 전 세계적으로 확대하기 위한 것입니다. LES MILLS+는 Bango의 Digital Vending Machine® (DVM™)을 통해 제공되고 있으며, 이동통신사 및 다른 판매업체가 이 피트니스 서비스를 고객에게 묶음, 추가 옵션 또는 슈퍼 번들링 콘텐츠 허브의 일부로 제공할 수 있도록 합니다.
이 파트너십은 집에서 하는 운동과 디지털 피트니스 플랫폼에 대한 수요 증가를 활용합니다. 이동통신사는 이제 고객에게 Les Mills의 세계적 수준의 운동을 제공할 수 있으며, 콘텐츠 제공을 다양화할 수 있습니다. DVM™은 이동통신사가 제3자 서비스의 범위를 신속하고 비용 효율적으로 확장할 수 있도록 하며, Les Mills는 새로운 이동통신 채널을 통해 도달 범위를 확장합니다.
Les Mills와 같은 콘텐츠 제공업체에게 이는 직접적인 시장 채널을 넘어 전 세계 소비자들에게 자신의 구독 서비스 범위를 확장하는 것을 의미합니다. 소비자는 좋아하는 구독에 대한 최고의 거래에 접근할 수 있는 혜택을 누립니다.
Bango (AIM:BGO) a annoncé un partenariat stratégique avec Les Mills, un fournisseur mondial de services de fitness, afin d’élargir l’accessibilité de ses abonnements de fitness numériques à l’échelle mondiale. LES MILLS+ est désormais disponible via le Digital Vending Machine® (DVM™) de Bango, permettant aux opérateurs télécoms et autres revendeurs d’offrir ce service de fitness à leurs clients sous forme de forfait, d’option supplémentaire ou dans le cadre d’un hub de contenu Super Bundling.
Ce partenariat répond à la demande croissante d’entraînements à domicile et de plateformes de fitness numériques. Les opérateurs télécoms peuvent désormais offrir à leurs clients un accès aux entraînements de classe mondiale de Les Mills, diversifiant ainsi leurs offres de contenu. Le DVM™ permet aux opérateurs télécoms d’élargir rapidement et de manière rentable leur gamme de services tiers, tandis que Les Mills étend sa portée via de nouveaux canaux de télécommunications.
Pour les fournisseurs de contenu comme Les Mills, cela signifie élargir la portée de leur service d’abonnement aux consommateurs du monde entier, au-delà de leurs canaux de marché directs. Les consommateurs bénéficient d’un accès aux meilleures offres sur leurs abonnements préférés.
Bango (AIM:BGO) hat eine strategische Partnerschaft mit Les Mills, einem globalen Anbieter von Fitnessdiensten, angekündigt, um die Zugänglichkeit seiner digitalen Fitness-Abonnements weltweit zu erweitern. LES MILLS+ ist jetzt über Bangos Digital Vending Machine® (DVM™) verfügbar, sodass Telekommunikationsanbieter und andere Wiederverkäufer diesen Fitnessdienst ihren Kunden als Bundle, Zusatzoption oder Teil eines Super Bundling-Inhaltszentrums anbieten können.
Die Partnerschaft nutzt die wachsende Nachfrage nach Heimtrainings und digitalen Fitness-Plattformen. Telekommunikationsanbieter können ihren Kunden nun Zugang zu den weltweit besten Workouts von Les Mills bieten und ihre Inhaltsangebote diversifizieren. Der DVM™ ermöglicht es den Telekommunikationsanbietern, ihr Angebot an Drittanbieterdiensten schnell und kosteneffektiv zu erweitern, während Les Mills seine Reichweite über neue Telekommunikationskanäle erhöht.
Für Inhaltsanbieter wie Les Mills bedeutet dies, die Reichweite ihres Abonnementdienstes auf Verbraucher weltweit über ihre direkten Marktkanäle hinaus zu erweitern. Die Verbraucher profitieren, indem sie Zugang zu den besten Angeboten für ihre Lieblingsabonnements erhalten.
Positive
- Strategic partnership with Les Mills expands Bango’s Digital Vending Machine® offerings
- Taps into growing demand for at-home workouts and digital fitness platforms
- Enables telcos to diversify content offerings with premium fitness services
- Simplifies distribution process for Les Mills, potentially increasing their global reach
- Provides consumers access to best deals on popular fitness subscriptions
CAMBRIDGE, United Kingdom, Sept. 25, 2024 (GLOBE NEWSWIRE) — Bango (AIM:BGO) is pleased to announce a strategic partnership with Les Mills, a premier global fitness service provider, to globally expand the accessibility of its digital fitness subscriptions. LES MILLS+ is now available through the Digital Vending Machine® (DVM™), enabling telcos and other resellers to offer this high-quality fitness service to their customers as a bundle, add-on, or as part of a Super Bundling content hub.
The popularity of at-home workouts has skyrocketed in recent years, driven by their convenience and accessibility. The proliferation of digital fitness platforms, innovative home gym equipment, and the widespread adoption of remote work have fueled this trend. Virtual fitness classes, personalized training apps, and online workout communities now offer individuals a multitude of ways to stay active from home.
LES MILLS+ offers an unparalleled workout experience with exceptional trainers, motivating music, and science-backed routines designed for optimal results. With this new partnership, telcos can now provide their customers access to these world-class workouts, whether they prefer to exercise at the gym, at home, or on the go. By tapping into the growing demand for fitness and wellness, telcos can diversify their content offerings with LES MILLS+, while Les Mills expands its reach through these new telco channels.
The DVM™ enables telcos and other resellers to quickly, easily, and cost-effectively broaden their range of third-party services. It allows them to scale their subscription service offerings at a much faster rate than traditional in-house solutions. A single connection to the DVM™ opens up a wide array of subscription services for telcos, allowing them to deliver various bundles, discounts, and offers to attract and retain customers. For content providers like Les Mills, this means significantly extending their subscription service reach to consumers worldwide beyond their direct market channels. Consumers benefit by gaining access to the best deals on their favorite subscriptions.
“Distribution is key. Reaching a wider audience is crucial, and the Digital Vending Machine® is the perfect solution. It simplifies the process of distributing our service to a broader audience, reducing complexity and saving time, allowing more people worldwide to stay fit and healthy with Les Mills workouts and programs.” Luke Waldren, Chief Customer Officer at Les Mills.
“Les Mills is a fantastic addition to the Digital Vending Machine®, enriching the range of content available to telcos with fitness services. The variety of content enhances appeal and aligns perfectly with Super Bundling content hubs, providing telcos with an excellent way to offer a broad range of subscription services in one convenient place.” Anil Malhotra, CMO at Bango.
About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.
The world’s largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com
About Les Mills
Les Mills is the global leader in group fitness and creator of over 25 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BODYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and its latest fitness innovation – LES MILLS FUNCTIONAL STRENGTH.
The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 130,000 certified instructors in 21,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).
Media contact:
Anil Malhotra, CMO, Bango
anil@bango.com
Tel: +44 7710 480 377
FAQ
What is the new partnership between Bango (BGOPF) and Les Mills announced on September 25, 2024?
Bango announced a strategic partnership with Les Mills to expand the accessibility of Les Mills’ digital fitness subscriptions globally through Bango’s Digital Vending Machine® (DVM™).
How will the Bango-Les Mills partnership benefit telcos and resellers?
Telcos and resellers can now offer LES MILLS+ to their customers as a bundle, add-on, or part of a Super Bundling content hub, allowing them to diversify their content offerings and attract more customers.
What is the Digital Vending Machine® (DVM™) mentioned in the Bango (BGOPF) press release?
The Digital Vending Machine® is Bango’s platform that enables telcos and resellers to quickly and cost-effectively broaden their range of third-party services, including subscription offerings like LES MILLS+.
How does the Bango-Les Mills partnership address the trend of at-home workouts?
The partnership taps into the growing demand for at-home workouts by making LES MILLS+ more accessible through telco channels, allowing users to access world-class workouts at home, in the gym, or on the go.